Icon Brand Status For Bull Brand
February 21, 2024Bull Brand has again been voted as an Icon Brand in the authoritative Ask Afrika Icon Brands 2023/2024 survey which recognises South Africa’s most loved and trusted brands.
Bull Brand was also voted the country’s favourite canned meat brand.
The Icon Brands survey is the largest of its kind in South Africa and covers 18 sectors, hundreds of brand categories and thousands of brands. A total of 52 brands achieved Icon status.
Over 24 700 consumers took part in the survey, representing 28.6 million adult consumers.
Acquired by RFG Holdings in 2013, Bull Brand has been an integral part of South African households for the past 67 years. Bull Brand is the market leader in canned meat products with a 68% market share.
Bull Brand’s ‘Stand Strong, Stand Proud’ brand proposition not only resonates with adult consumers. In the most recent Sunday Times GenNext survey of over 7 000 South Africans aged 8 to 24, Bull Brand was voted among the country’s coolest brands in the food category.